Graubünden soll zur Hochburg der alpinen Genusskultur werden. Diese Vision verfolgt der 2016 gegründete und heute rund 100 Mitglieder zählende Verein graubündenVIVA. Von Mai 2019 bis Oktober 2020 findet graubü...
For implementation and mediation, we have developed formats that take the nature of the individual projects into account and aid differentiation on the market.
Content is king
Quant purposefully uses formats that enable early occupation of the relevant thematic field and the involvement of all key stakeholders, while also securing long-term sustainable success in the respective market environment.
The new digital reality forces companies to continually assess their strategy, business model and corporate culture. If an organisation skips this “digital transformation” step, it loses its future viability and its competitiveness. With the University of St. Gallen’s maturity model, which we have adapted, managers can gain an understanding of the status quo and, on this basis, determine which skills are necessary for digital transformation at their company.
Social trends are sending a clear message that is also becoming evident in destination management: a new type of consumer is orienting themselves very much towards health and sustainability, along with technology and nature, individuality and community spirit, indulgence and responsibility. Worldwide, every third journey is culturally motivated. In this context, ecological, ethical and social values are perceived as important. Cultural interventions create an integrative level of understanding: these interventions are intended to create added value for everyone involved, by means of the shared enthusiasm within the nature-and-culture experience. Cultural interventions aim to sustainably create relevance and differentiation via curated educational experiences involving a particular theme.
Augmented reality experiences
Natural and cultural heritage is an essential aspect of a region’s identity. Activating a region’s (usually intangible) natural and cultural heritage via mobile technologies with inclusion of geography and narration constitutes a new approach in the tourist industry. To date, however, very few have managed to make themselves relevant to customers via digital applications: at most, their existing websites have been reworked for mobile devices. This is by no means sufficient.
The magic of the temporary and fleeting: in times when products are available everywhere and always, temporary and limited offers generate an allure of exclusivity. The pop-up makes location and time desirable again. Goods that can be obtained always and everywhere lose their charm. With pop-up installations, bottlenecks can be temporarily overcome, market segments can be tested, or demand can be activated. In addition, this progressive format offers interesting possibilities for communication and for making a brand stand out.
There is an adventurer and explorer in every one of us. In this regard, the individual’s experience of nature is a key factor. It gives rise to a need within our increasingly urban society that can be activated by conveying content pertaining to nature and culture in the sense of an individual, creative “outdoor lifestyle” and used as a means of positioning and differentiating the portfolio of touristic products and services.